🎙️CXR Podcast: Employer Branding as a Strategic Business Driver with Bryan Adams

In this episode, we welcome Bryan Adams, CEO HappyDance and a TEDx speaker whose talk, “Culture Eats Competition for Breakfast,” has garnered over 1.2 million views. Bryan shares his expertise on elevating employer branding (EB) to the forefront of business strategy. We delve into the findings of the latest CXR research report on establishing employer branding as a strategic business driver and discuss practical steps leaders can take to ensure alignment with corporate goals.

From tackling the misconception that EB is a “nice to have” to actionable strategies for demonstrating its ROI, this conversation is a must-listen for leaders aiming to make employer branding a core element of their organization’s success.

⏱ Episode Highlights

[2:10] – Bryan’s career journey: From consultancy to leading a tech company focused on employer branding.
[6:30] – The challenges of getting leadership buy-in for EB initiatives.
[11:45] – Strategies for tying EB work to existing business metrics to showcase impact.
[16:20] – Aligning employer branding with corporate vision and larger business objectives.
[22:00] – The cost of standing still: Why inaction leads to falling behind.
[30:35] – Practical steps for TA leaders to claim their seat—and voice—at the table.

🔗 Links & Resources

• TEDx Talk: Watch “Culture Eats Competition for Breakfast”
• CXR Research Reports: Download the Latest Research on Employer Branding
• Learn more about Bryan Adams and HappyDance: HappyDance

⭐ Enjoyed the Episode?

If you found this episode insightful, please rate, follow, and review our podcast! Share it with your colleagues and help us elevate employer branding to its rightful place in business strategy.