design thinking

2 posts

Targeted employment marketing to female candidates

Skitterphoto / Pixabay As companies become more sophisticated in their content marketing techniques, savvy employment marketers are taking note. Targeted employment marketing is key to reaching not just desirable candidates but the right candidates for specific openings. At the 2018 CareerXroads Colloquium Employment Branding & Marketing meeting, we challenged the […]

How to evaluate what you offer candidates with disabilities

Image Credit:TeroVesalainen / Pixabay A CareerXroads Colloquium Mind Map Exercise At our recent Recruiting Automation and Innovation Meeting, we conducted a Design Thinking Exercise to explore how employers perceive their employee values and, in turn, what their candidates feel are important – in this case, specifically, candidates with disabilities. We […]