CXR Recommends [article]: Five things to consider in an employee advocacy tool

This month, LinkedIn announced they’re shutting down Elevate, their employee advocacy product, by the end of December. Cameron Brain, EveryoneSocial’s CEO, couldn’t wait to share the news. The impending shutdown of Elevate means companies will be looking for a replacement in 2020. I’m sure Cameron’s secretly and gleefully rubbing his hands together and quite possibly […]
A Look at Employee Referral Programs in 2019
Traditionally, employee referrals have helped garner top talent into an organization. It wasn’t a surprise that all but one of the CXR companies that responded to our survey have a formal employee referral program (ERP) in place. In fact, each company uses a financial reward as the primary bonus to compensate the employee for their […]
It’s Time To Humanize Our Job Descriptions
Let’s reconsider that title for a minute… because it’s also time to stop calling them Job Descriptions. Job Posting or perhaps Job Advertisement feels more applicable these days. There’s little disagreement among Talent Acquisition professionals that traditional job descriptions need to change. Yet, at this year’s CXR Employment Branding Meeting a third of the room […]
Watching The Evolution of Recruitment Marketing
I distinctly remember when I first heard the term Recruitment Marketing used. My thought at the time was “wait… you mean employers haven’t already been doing this?!?” As a business-to-business marketing professional for my entire career, the activities encompassed in recruitment marketing seem like no-brainers. Yet here we are years later and a recent study […]
CareerXroads Uncorked” with Susan Hensley”
We’re excited to kick off the new CareerXroads podcast series: “Uncorked” where over a glass (or bottle) of premium wine or spirits we’ll talk with recruiting leaders and influencers about what’s going on in their recruiting world. These topics will cover everything from the basics of recruiting to predicting the next hot trends that we […]
Building your employment brand foundation
Employment branding can feel like such a new field. The people tasked with branding in talent acquisition often have to explain themselves and their value to others in their company. They might feel a bit like pioneers trying to forge their way through new initiatives and projects. Yet, the tactics and strategies used in employment […]