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Sapia Description & Overview

Company Background

  • Year Founded: 2018
  • Private or Public: Private
  • Headquarters: Melbourne, Australia
  • Number of Customers: 53
  • Mergers & Acquisitions: N/A
  • CEO: Barbara Hyman
  • Investment: $6.7m
  • Number of Employees: 59
  • DEI leadership: 30% female, including female CEO

Product Analysis

  • Heritage: CEO Barbara Hyman, Barb gained ten years of experience at the Boston Consulting Group and has since held leadership roles in a range of sectors, including the arts, professional services, and tech. Sapia’s AI is based on published and peer-reviewed research build on the principles of structured interviews, personality theory, NLP, and machine learning.
  • Integration: Open API integration with the major ATS providers
  • Global Capabilities: English language only until 2022, ISO 27001 accreditation, GDPR compliant, SOC II Type 1 compliant.
  • Release Schedule:  Quarterly
  • Customer Support:  24/7 worldwide customer support

Analyst Insight

Sapia is a recruitment automation solution that puts the candidate first with a more human and fair experience. It asks only five behavioral questions of candidates relevant to the role that take 15-20 minutes. It extracts up to 80 features without capturing any sensitive information like gender, age, and race. It is untimed and safe for candidates making it an inclusive and comfortable way to interview for a job.  With Sapia, every candidate gets a fair and consistent experience.

By creating a consistent and fair experience for candidates early in the process, companies are more successful at reducing bias and increasing inclusivity. Sapia provides blind interviews to ensure every candidate has the same experience. As an AI provider, Sapia takes an ethical approach to AI and providing transparency on its methodologies and data. One unique differentiator is its capabilities that give every candidate feedback and personalized messaging on the hiring process. Customers go live within twenty-four hours.

Sapia is best suited for mid-sized and enterprise companies looking to bring objective data to hiring and promotion decisions, improve the candidate experience, reduce bias, and provide a more human recruitment experience.

Product Enhancements in the Past Year 

  • Adding voice response as an option for those who prefer to speak their responses to the five questions.
  • Integrating into the SAP marketplace, to allow anyone with Success Factors to access the technology quickly and easily.
  • Integrating our Ai with Google’s model for NLP, BERT, to create InterviewBERT. InterviewBERT allows Sapia’s Ai to better understand and assess context around word usage and sentence structure, resulting in fairer and quicker outcomes.
  • Upgrading its Edge production infrastructure from version 2 to 3, resulting in increased stability and better user experience.

Product Enhancements for the Next Year

  • Implementing a world-first Fairness Score. Sapia’s Fairness Score will track and evaluate hiring diversity across gender, minority ethnic, and other groups, to provide simple ratings on two key elements: The fairness of the Ai’s recommendations, and the fairness of the company’s eventual hiring decisions. This technology is nearly completely implemented for customers.




  • Qantas
  • Iceland UK 
  • Woodie’s 
  • Wolt 
  • Spark NZ 
  • Woolworths Group (AU)
  • Energy Australia 
  • Air Canada
  • Deeset
  • Kraft Heniz 
  • Simplot 
  • Medibank Private 
  • Australian Government 
  • NZ Police 
  • Bunnings 
  • Chandler McLeod 
  • Clemenger Group



Candidate Experience Playbook
FAIR Framework
HEXACO job interview rubric:

This product overview provided by Aptitude Research.