Company Background

  • Year Founded: 2014
  • Private or Public: Private
  • Headquarters: New Hampshire
  • Number of Customers:
  • Mergers & Acquisitions: N/A
  • CEO: Chris Forman
  • Investment: Stepstone became a majority shareholder in 2019
  • Number of Employees: 200+


Product Analysis

  • Heritage: Appcast Founder and CEO, Chris Forman is a talent acquisition industry expert with deep expertise in TA tech. He founded several technology and services companies in the industry.
  • Integration: Deep integrations with major job publishers and ATS providers. Integration with ATS providers includes a conversion tag on the apply process.
  • Global Capabilities: Offices in 4 countries, GDPR compliant, Reach candidates in over 130 countries
  • Release Schedule: Daily


Analyst Insight

Appcast is a leading programmatic job advertising provider that is focused on helping companies streamline advertising, reduce spend, and achieve ROI. Unlike traditional job advertising models that are slow and time-consuming, programmatic solves an immediate need for companies today- greater efficiency and higher quality. Appcast’s differentiator is that it provides both world-class, leading technology with deep domain expertise in talent acquisition and advertising. Appcast provides technology that works with a team committed to driving performance.

Appcast is a global provider that reaches candidates in 138 countries and distributes jobs across 60+ leading local sites. It offers two different options: Appcast Premium and Appcast Xcelerator. Appcast Premium is an enterprise enhanced services platform for companies hiring at scale and looking for a fully programmatic model.

Appcast Exchange is a job exchange platform and does not require companies to pay software fees. Instead, they only pay when someone applies for a job. Xcelerate ensures that job ads attract qualified candidates for all open jobs. It uses data and algorithms to determine where – among the 10,000+ job sites in our network – job ads will reach the best candidates. Xcelerate’s programmatic rules ensure that budget is only spent on jobs that need more candidates.

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Competing for Candidates in 2021 and Beyond
The Definitive Guide to Recruitment Advertising
This product overview provided by Aptitude Research.

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