Employment Branding Budget

While CareerXroads community members constantly evaluate how budgets are allocated throughout the year, a few companies came together to request that we take a slightly different approach specific to US budgets around branding and sourcing efforts.

This quick analysis breaks down the numbers by team size, industry, organizations, and a few other things worth examining. 

Company Industries

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Company Types

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Estimated Annual US Hires

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Number of US-based Employees

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Number of full-time US-based employees assigned to employment branding or recruitment marketing

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Total budget for US employment branding/recruitment advertising

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Total budget for US sourcing tools/licenses

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US cost to build organizational career site

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Annual US spend on organizational career website

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Do your US hiring teams work with and pay for an agency or media partner on paid media for jobs (e.g. Recruitics, Bayard Advertising, etc.)?

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