🎙️Doubling Down on Employer Brand in an Era of Change with John Graham

With so much uncertainty in the world of talent acquisition, employer branding is more important than ever. But how do organizations stay authentic and compelling while navigating shifting legal landscapes, social expectations, and evolving workplace cultures?

In this episode, we sit down with John Graham, VP of Employer Brand, Strategy, and Culture at Shaker Recruitment Marketing, to talk about how companies are rethinking their branding strategies in 2025. John shares his take on the future of DEI messaging, the challenges of “manufactured chaos,” and why employer branding must remain a core focus despite external pressures. If you’re in TA, HR, or recruitment marketing, this is an episode you can’t afford to miss!

Episode Highlights:

 🕒 [3:30] – How employer branding is evolving in today’s uncertain business climate
🕒 [9:15] – The impact of legal and political changes on DEI messaging
🕒 [15:50] – Why some companies are pulling back on branding—and why others are doubling down
🕒 [22:10] – “Manufactured chaos” and its effect on employer brand strategy
🕒 [29:40] – The most overlooked aspects of employer branding right now
🕒 [36:25] – How to ask better questions and create a more inclusive employer brand

Links & Resources:

 📌 Connect with John Graham on LinkedIn
📌 Check out Employer Branding Unfiltered, powered by Shaker Recruitment Marketing (cxr.works/ebu)
📌 Explore more podcast episodes at cxr.works/podcast

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