Episode Overview:

In this episode Jimmy McCourt, VP of Client Services at Shaker Recruitment Marketing discusses the research report on employer branding (EB) and recruitment marketing (RM), touching on the evolving roles of both in organizations and the collaboration needed to deliver a cohesive, authentic brand. 

Key Topics Covered:

1. Ownership of Employer Branding and Recruitment Marketing:
   The discussion covers which departments (HR or marketing) should own EB and RM. 

2. Authenticity and Alignment in Employer Branding:
   Emphasis on alignment of the brand with the actual employee experience in order to avoid disconnects that could harm credibility with candidates and employees alike was reiterated. 

3. Short-Term vs. Lont-Term Metrics:
   Differentiating between “sprint” (short-term) and “marathon” (long-term) metrics, the group discusses which data point can offer immediate wins versus those that demonstrate sustained impact and alignment over time. 

4. Evolution of Employer Branding and Recruitment Marketing:
   The conversation covers the historical evolution of EB and RM, underscoring a shift from traditional HR functions to a data-driven, collaborative approach with marketing. 
   
   

Closing Notes:

This conversation highlighted the importance of transparency, alignment, and collaboration across departments for successful employer branding and recruitment marketing. The conversation underscores that, as the employer brand field matures, organizations need to find a balance between short-term and long-term metrics to track impact effectively.