While the New York Times headline would have us believe that a large number of employers are using TikTok for recruitment, we’re wondering if this is just another take on Vine (remember that?) and Snap for recruiting. TikTok themselves have said they’ve recruited several employees through videos submitted on the platform but it’s hard to wrap our head around how this might scale for anyone outside of TikTok in the long term.
Oh god really? I have to perform now?— GREEN NEW DOG 🌿 (@jaytay777) September 14, 2021
Although TikTok resumes are open for submission to people of all ages, it would seem that the majority of hopeful jobseekers jumping on this latest trend are Gen Z users, most of whom are in college. And while that may not be a bad thing for companies like Target, Chipotle, Gymshark, the NBA and an estimated 30 others reported to be using the service, it’s raising some concerns from jobseekers outside of the college recruiting demographic.
The process is simple enough from the outside. Jobseekers on TikTok submit video resumes with the hashtag #TikTokResumes and through TikTokresumes.com (offline at the time of this headline) where employers review the public-facing videos and invite compelling applicants to connect and interview.