Is CareerTok (TikTok resumes) the new Snaplication?

TikTok gets its turn in the recruiting spotlight with the likes of Vine, Snap, and Clubhouse.

While the New York Times headline would have us believe that a large number of employers are using TikTok for recruitment, we’re wondering if this is just another take on Vine (remember that?) and Snap for recruiting. TikTok themselves have said they’ve recruited several employees through videos submitted on the platform but it’s hard to wrap our head around how this might scale for anyone outside of TikTok in the long term.

Although TikTok resumes are open for submission to people of all ages, it would seem that the majority of hopeful jobseekers jumping on this latest trend are Gen Z users, most of whom are in college. And while that may not be a bad thing for companies like Target, Chipotle, Gymshark, the NBA and an estimated 30 others reported to be using the service, it’s raising some concerns from jobseekers outside of the college recruiting demographic.

The process is simple enough from the outside.  Jobseekers on TikTok submit video resumes with the hashtag #TikTokResumes and through TikTokresumes.com (offline at the time of this headline) where employers review the public-facing videos and invite compelling applicants to connect and interview.

@kallijroberts

@tiktok please accept this as my formal elle woods-style video application to be one of your interns! #fyp #internship #legallyblonde

♬ motive x promiscuous - elfixsounds

In a time when recruiting is proving more difficult than most of today’s professionals can recall, it’s not surprising to see organizations trying anything they can to remain competitive. 
Clubhouse for recruiting, anyone?

Read more from the source: garage.hp.com, Published by: The New York Times

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Chris Hoyt

Chris Hoyt

A veteran of recruiting and HR, Hoyt is a sought-after speaker with presentations including national conferences with SHRM, LinkedIn, HR Technology and others in the USA as well as iRecruit, Australasian Talent Conference and more abroad. Chris has been promoting and leading full scale and enterprise-wide integrations of social media and mobile marketing within workforce strategies for his entire career. His expertise and passion for interactive/social recruiting, candidate experience, and both national and international recruiting strategies are all areas that Hoyt now leverages as co-owner and President at CareerXroads, a Recruiting/Staffing consulting and think tank organization that works with corporate leaders from around the world to break out of traditional recruitment practices and push the envelope in an effort to win the ongoing war for top talent.

Responses

  1. I just caught an HR Dive article on this topic and a follow up survey that was sent to Gen Z’ers about using TikTok for resumes.
    https://www.hrdive.com/news/video-resumes-gen-z-tiktok/606533/

    “Pro tip for employers who’d like to stick with video resumes: TikTok is not Gen Z’s first — or third, or fourth — choice for video resumes, according to the group Tallo surveyed. In Tallo’s survey, naturally, 65% of respondents said Tallo. LinkedIn came in second at 46% of respondents. “Job board sites” like ZipRecruiter and Indeed (which just rolled out a video application function this year) came in third at 43%. Meanwhile, 37% said online portfolios, 30% said Instagram, 30% said YouTube and then 29% said TikTok would be their preferred platform for comfortably uploading a video resume.

    Data suggests it’s better to leave TikTok for comedy sketches and dancing.”

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