Research Hub

Recruitment Marketing & Employer Branding: Better Together

Updated: Oct 9, 2025

EB defines the "who/why." RM delivers the "what/how." When the two operate as one engine, you get stronger pipelines and better retention.

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CareerXroads (CXR) Community and CXR Research Panels — insights sourced from discussions and data across our member network.

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Alignment & Operating Models — Operating models that avoid silos.
Storytelling that Converts (and How to Measure It) — Real stories, real metrics.

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EB/RM Alignment Kit

Org models, planning templates, and a measurement worksheet.

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