Employment Branding in 2018: It’s a Career Not a Job

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Wilson’s HCG Top 100 Employment Brands report is well done and offers helpful checklists that support their scoring decisions – useful guides for any Employment Branding professionals looking to raise the bar. Congratulations to all Employers on the list and especially to the following recent and current 2018 CareerXroads members (ties were common):

AbbVie [61], ADP [6], Aetna [84], Amazon [51], Bristol Myers Squibb [51], Capital One [35], Carmax [35], CDW [72], Comcast [40], Cummins [6], Disney [29] FedEx [29], Hilton [15], J&J [1!], Kimberly Clark [95], GE [11], Lockheed [3], Marriott [15], Northrop Grumman [24], PepsiCo [40], Stryker [61], Target [11], Verizon [29], Waste Management [84], Wells Fargo [84].

It was impressive to see J&J who has been among the top three for several years as #1 this year with the highest score. Other current members acknowledged in the top 10 included ADP and Lockheed Martin.

[CareerXroads Report: Innovators in Employment Branding]

We are particularly impressed with the transparency Wilson HCG placed on sharing their scoring methodology. Regardless whether you (or we) would build an EB Index the same way, this report offers insights for all to take away and can be a great source for improvement choices. Categories that were scored included:

  • Career Pages
  • Job Boards
  • Employee Reviews and Engagement
  • Accolades
  • Recruitment Marketing
  • Corporate Social Responsibility & Recruitment Initiatives
Chris Hoyt

Chris Hoyt

A veteran of recruiting and HR, Hoyt is a sought-after speaker with presentations including national conferences with SHRM, LinkedIn, HR Technology, ERE and others in the USA as well as UNLEASH, iRecruit, Australasian Talent Conference and more abroad. Chris has been promoting and leading full scale and enterprise-wide integrations of social media and mobile marketing within workforce strategies for his entire career. His expertise and passion for interactive/social recruiting, candidate experience, and both national and international recruiting strategies are all areas that Hoyt now leverages as co-owner and President at CareerXroads, a Recruiting/Staffing consulting and think tank organization that works with corporate leaders from around the world to break out of traditional recruitment practices and push the envelope in an effort to win the ongoing war for top talent.

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