Recommended reading by a good friend and entrepreneur, “The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results” was a book that I couldn’t quite put down until I’d finished working through its pages, folding various corners, and scribbling my own little reminders in the margins along the way. It’s not surprising given that afterward, I discovered that “The ONE Thing” has been on hundreds of bestseller lists, translated into ~30 languages, voted one of the Top 100 Books of All Time on Goodreads (a new favorite of mine) and received a number of other recognitions in the four years since it was published.
Written by Gary Keller, founder of Keller Williams Realty International, the book lays out the conceptual approach to finding the “One Thing you can do this week (day/month or year) such that by doing it, everything [becomes] easier or unnecessary”. The idea being that while many of us all have countless tasks piling up in Keep, Outlook Tasks, or Evernote equivalents, they aren’t all equally important items and could even be considered survival lists with loosely applied prioritization that is ultimately keeping us from being more successful in our private and/or professional lives.
Blowing out of the water the notion of multitasking, the key message here is a laser focus on that one thing. Having the ability to successfully say “yes” to your single task/project/action requires nothing less than saying “no” (or at least “not now”) to everything else. At only 133 pages, this easy read should allow you to do exactly that. (This means I’d recommend you skip the audio version if you’re anything like me as listening to it while you work on something else would be a bit ironic.)
So while this book won’t likely change your life or transform how you do business – the concept is solid and it serves to remind us of how important it is to focus and properly prioritize while working and living in the now. The book is “one thing” I’d push to the front of any busy professional’s reading list. If you pick this up, go for the hard copy and just avoid the irony that would undoubtedly occur from grabbing the audio version.