Category Archives: Branding & Marketing

Fred Reichheld introduced the customer-focused, Net Promoter Score (NPS) in his 2003 Harvard Business Review, “The One Number You Need to Grow” and we’re certain the connection to today’s candidate experience is a strong one. Apparently asking your customers a direct question like: “How likely are you to recommend our company/product/service to your friends and colleagues?”  is a pretty solid […]

Analytics, Branding & Marketing, Candidate Experience, Operations 0

This brilliant YouTube video, How Do I Get A Data Science Job?, that I stumbled on while educating myself on AI perspectives this morning answers at least three prospect/candidate questions that relate directly to employer brand from  a very personal/social point of view: What it takes to get a job on my team. What it […]

Branding & Marketing, Candidate Experience, College Recruiting 0

Image Credit:IO-Images / Pixabay Everyone’s daily Internet immersion becomes old when there is no break. It can isolate us from engaging without a computer between us. Maybe if we stepped away from the virtual recruiting world – sourcing, executing SEO/SEM branding campaigns, distributing content, and substituted some old school recruiting we might better appreciate our […]

Branding & Marketing, Operations 0

Chris Hoyt and I are proud to be charter members of The Association of Talent Acquisition Professionals (ATAP) and many of the talent acquisition leaders in our employer member community have joined as well. We hope many more will join in the coming months. Recruiting has [arguably] its professional roots in the Roman Legion. Monetary incentives were […]

Branding & Marketing, Leadership 0

Image Credit:athree23 / Pixabay More firms than ever before are stepping up to map out their candidate journey. They are going beyond guesswork and generalized opinion pieces to dig deeper into their candidates’ attitudes and behaviors after applying for a position. Believing that it is important to treat each candidate as well as one treats […]

Branding & Marketing, Candidate Experience, College Recruiting 0

We frequently get asked to be guest speakers on radio shows, podcasts and webinars but find it such a challenge to carve time out of our schedules that it just doesn’t happen as often as we’d like.  (We’re going to work on that, by the way – stay tuned.)  That’s why I’m excited when I […]

Branding & Marketing, Candidate Experience 0

Do you have the knowledge, experience and, yes, patience to help develop a global standard for [minimal] candidate experience during the recruiting process – a standard that would need to be agreed upon by 2/3 of the 25 countries in the world that think such a standard is important? Do you want to? It will […]

Branding & Marketing, Candidate Experience 0

Seeking Universal Search & The Next 800-Pound Gorilla When the dinosaurs roamed the earth, we figured out in which newspapers (local, regional, national, etc.) we would place our recruitment ads…for a single day, Sunday. We spent $10 billion on recruitment advertising as late as 2001 in the US. Candidates simply opened the one classified section […]

Branding & Marketing, Leadership 0

We’ve been talking a lot about (and with the team driving) the Google Jobs work. To keep things in perspective, CareerXroads has spoken to no less than three different people in leadership roles at Indeed.com within the last month. Most interesting to us is that all three of the leaders said they were not concerned in […]

Branding & Marketing, Leadership, Operations 0