Category Archives: Branding & Marketing

Bloomberg’s Gender Equality Index can help those concerned about women’s issues know how their employers, or employers they are considering, stack up against their competitors as a place to work. Generic ‘Unconscious Bias Training’ took off in 2017/2018 and few firms in the Fortune 1000 category failed to participate. What’s been missing is an indication […]

Branding & Marketing, Candidate Experience, Diversity, Leadership 0

You always knew your Employer’s Brand wasn’t meant to attract everyone. The position you take on social issues is certainly walking that talk…boldly. Recent examples include Nike’s ad campaign with Colin Kaepernick, Levi Strauss’ commitment to ending gun violence, Delta, United, Enterprise and other firms that have ended their relationship with the NRA. In a recent […]

Branding & Marketing, Leadership 1

Skitterphoto / Pixabay As companies become more sophisticated in their content marketing techniques, savvy employment marketers are taking note. Targeted employment marketing is key to reaching not just desirable candidates but the right candidates for specific openings. At the 2018 CareerXroads Colloquium Employment Branding & Marketing meeting, we challenged the experts in the room to […]

Branding & Marketing, Candidate Experience 0

Image credit: Free-Photos / Pixabay Ask a talent acquisition professional who writes their organization’s job descriptions and you won’t get a straightforward answer. When posed to the CareerXroads eXchange we heard comments such as: HR writes the official job description and the recruiter creates a summary that is more candidate-friendly HR and Hiring Managers create […]

Branding & Marketing 0

“The Recruiter’s Handbook is a strong addition to any recruiting professional’s library and, with its mix of easy-to-comprehend deliverables and high-level case studies, it will serve countless recruiters and leaders for years to come.” That’s exactly what I said to industry friend, Sharlyn Lauby, when I was done pouring through the advanced copy of her […]

Branding & Marketing, Candidate Experience, Leadership, Operations, Sourcing 0

Today’s CXR “Uncorked” brings a fun conversation with Jessica Lee, VP of Brand Talent at Marriott.  We take a look at the sometimes interesting turns and evolution that today’s Talent Acquisition leaders encounter in their own career paths – most notably, Jessica’s shift (temporarily?) into a space adjacent to Talent Acquisition.  Our talk also addresses […]

Branding & Marketing, Leadership 0

Comfortably sitting in the lounge at Austin’s airport waiting for New Jersey thunderstorms to dissipate leaves me with  a few reflective minutes after two days at Indeed Interactive. I’ve no real point of comparison between this year and any of the previous years. It was my first Indeed conference…not my first conference though. I met […]

Branding & Marketing, Operations 0

Image Credit:15299 / Pixabay Listen to the full podcast of this headline here. It seems so simple – and so obvious – to say, “Know your audience.” But, for talent acquisition, that audience includes a variety of stakeholders: hiring managers, colleagues, business leaders and, of course, the candidates who come in many flavors. Profiling your […]

Analytics, Branding & Marketing, Operations 0

We’re excited to kick off the new CareerXroads podcast series: “Uncorked” where over a glass (or bottle) of premium wine or spirits we’ll talk with recruiting leaders and influencers about what’s going on in their recruiting world.  These topics will cover everything from the basics of recruiting to predicting the next hot trends that we […]

Branding & Marketing, CareerXroads, Leadership 0