Branding & Marketing

81 posts

Unconscious Bias is Morphing & Better Measurement is Here: Gender Equality Index

Bloomberg’s Gender Equality Index can help those concerned about women’s issues know how their employers, or employers they are considering, stack up against their competitors as a place to work. Generic ‘Unconscious Bias Training’ took off in 2017/2018 and few firms in the Fortune 1000 category failed to participate. What’s […]

Targeted employment marketing to female candidates

Skitterphoto / Pixabay As companies become more sophisticated in their content marketing techniques, savvy employment marketers are taking note. Targeted employment marketing is key to reaching not just desirable candidates but the right candidates for specific openings. At the 2018 CareerXroads Colloquium Employment Branding & Marketing meeting, we challenged the […]

CXR Recommends: The Recruiter’s Handbook

“The Recruiter’s Handbook is a strong addition to any recruiting professional’s library and, with its mix of easy-to-comprehend deliverables and high-level case studies, it will serve countless recruiters and leaders for years to come.” That’s exactly what I said to industry friend, Sharlyn Lauby, when I was done pouring through […]

CareerXroads “Uncorked” with Susan Hensley

We’re excited to kick off the new CareerXroads podcast series: “Uncorked” where over a glass (or bottle) of premium wine or spirits we’ll talk with recruiting leaders and influencers about what’s going on in their recruiting world.  These topics will cover everything from the basics of recruiting to predicting the […]