Can We Truly Measure Source of Hire?

Source of Hire (SoH) is a significant metric to determine what percentage of your overall hires entered your talent pipeline from a particular recruitment channel and it has always been a controversial metric within talent acquisition. Conventionally, employers use a multitude of different avenues to advertise their open positions. Categorizing the precise SoH can be both industrious and challenging.

Despite its importance, can we truly measure the influence or performance of a source on our hiring process?

We turned to our CXR community to learn more about how recruitment leaders are classifying and tracking SoH. At CXR, our members understand the importance of monitoring SoH as it relates to identifying and purchasing new tools and technology. Nevertheless, overall, most members don’t understand the technology behind tracking SoH or Source of Performance. Furthermore, there is still some misinterpretation around which source should be considered as the primary touchpoint in the candidate journey. While it’s immeasurably helpful to track metrics, like SoH, understanding the touchpoints and data should be well comprehended before the exact source is identified. 

Our latest CXR Pulse Survey examines this question and its inherent challenges. It is available now for CXR Members in our Research Directory.


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Shannon has a diverse background in training, sourcing, international recruitment, coaching, and journalism. Her learnings have shown her the power of relationships and the importance of community. Shannon believes that knowledge and wisdom are best shared in a community-driven environment. Shannon got her start in the recruitment industry at Vanderbilt University and later worked as a Recruiter for Community Health Systems and T-Mobile USA. She also served as a Director of Recruiting for Moxy, Trainer with AIRS, Manager of Global Sourcing and Training for ManpowerGroup Solutions RPO, and last as the Editor for SourceCon.

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